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Ad Age In-Depth: TV Pivot
May 
24
 and 
25
, 
2022
 from 
11:00am
 - 
2:30pm 
EDT
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The TV industry is in the midst of a major upheaval. Heading into this year’s upfronts, when a bulk of ad deals will be negotiated for the next season, buyers and sellers are navigating burgeoning streaming platforms as well as a crisis in measurement. What will the impact be on the 2022 annual ad haggle?

 
Ad Age’s TV Pivot brings together ad sales leaders, as well as top agency, brand and measurement executives, to discuss the state of the TV ad marketplace and the future of the  $20 billion upfronts.

The TV industry is in the midst of a major upheaval.

Heading into this year’s upfronts, when a bulk of ad deals will be negotiated for the next season, buyers and sellers are navigating burgeoning streaming platforms as well as a crisis in measurement. What will the impact be on the 2022 annual ad haggle?

 

Ad Age’s TV Pivot brings together ad sales leaders, as well as top agency, brand and measurement executives, to discuss the state of the TV ad marketplace and the future of the $20 billion upfronts.

Tickets

Individual tickets to Ad Age Next: Streaming are $75.


The event will be virtual; once registration is confirmed, attendees will receive a link to access the virtual platform.

 

All tickets include:

  • Full access to all conference sessions
  • Networking, including one-on-one video chats with fellow attendees
  • Opportunity to ask questions live and engage with speakers in the virtual platform
  • 30-day access to on-demand content post event* 


*Available to ticket holders only

Meet the speakers

Lynnwood Bibbens

CEO and Founder, ReachTV

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Oliver Embry

Director of Product Innovation, MNTN
Sponsor speaker

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Rita Ferro

President of Advertising Sales, Disney

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Marianne Gambelli

President of Advertising Sales, Marketing and Brand Partnerships, Fox Corporation

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Melissa Grady Dias

Global Chief Marketing Officer, Cadillac

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Kim Kelleher

President of Commercial Revenue and Partnerships, 

AMC Networks

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Joanne Leong

VP and Director of Global Partnerships, Dentsu

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Aki Li

 VP of Sales and Marketing, Crossings TV

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Rob Master

VP of Media and Marketing for North America, Unilever

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Serge Matta

Head of Commercial,

LG Ads Solutions

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Laura Molen

President of Advertising Sales and Partnerships, NBCUniversal

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Peter Olsen

President of Ad Sales,
A+E Network

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Jessica Ricaurte

Chief Revenue Officer, Nuestra.tv

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Jo Ann Ross

President and Chief Advertising Revenue Officer, U.S. Advertising Sales, Paramount

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Donna Speciale

President of Advertising Sales and Marketing,
TelevisaUnivision US

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Jon Steinlauf

Chief U.S. Advertising Sales Officer, Warner Bros. Discovery,

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Jim Tricarico

President of Sales and Chief Revenue Officer, Cadent
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Rob Tuck

Executive VP of National Sales, The CW

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Jeanine Poggi

Editor, Ad Age

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Catie Keck

Senior Reporter, Ad Age

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John Dioso

Studio 30 Editor, Ad Age

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Jack Neff

Editor-at-Large, Ad Age

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Natalie Zfat

Studio 30 Contributing Editor,

Ad Age

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*Speakers subject to change

Agenda: May 24 & 25

Coming soon! Check back here for updates.


Agenda

All times in EST

11:00 a.m. EDT

Welcome remarks

 

Jeanine Poggi

Assistant Managing Editor, Ad Age

11:05 a.m. - 12:10 p.m.

General sessions


Katie Haniffy

Senior Director and Head of Media Strategy and Investment, PepsiCo Beverages North America

 

Sara Johnson

VP and Group Director of Video Investment, Carat

 

Albert Thompson

Managing Director of Digital Innovation, Walton Isaacson

 

Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age

12:10 p.m. 

Break


Firstname Lastname

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1:00 p.m. - 2:30 p.m.

General sessions


Jeanine Poggi

Assistant Managing Editor, Ad Age

12:00 p.m.

Welcome remarks

 

Jeanine Poggi

Assistant Managing Editor, Ad Age

11:05 a.m.

State of streaming

This year's upfront was the latest indication of the shift of ad dollars from linear TV to streaming. What does this mean for the landscape moving forward?

Katie Haniffy

Senior Director and Head of Media Strategy and Investment, PepsiCo Beverages North America

 

Sara Johnson

VP and Group Director of Video Investment, Carat

 

Albert Thompson

Managing Director of Digital Innovation, Walton Isaacson

 

Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age

11:30 a.m.

Why identity is the key to scalability

presented by TransUnion

How important is identity in unlocking advertising success and scalability in streaming TV? And how do we use it to truly understand and reach consumers?

Matt Spiegel

Executive VP of Marketing Solutions and Head of Media and Entertainment Vertical, TransUnion

 

Interviewer: Natalie Zfat

Studio 30 Contributing Editor, Ad Age

11:45 a.m.

Bringing linear back to streaming

TV networks that have disappeared from the grid are finding a new home in streaming. Filmmaker Robert Rodriguez’s El Rey Network, which ceased operations in 2020, relaunched as a digital offering this past August and G4, the gaming TV network that shut down in 2013, is returning on Nov. 16. The heads of G4 and El Rey Network sit down to talk about transition from cable in the streaming era, partnerships with platforms like Twitch and the opportunities for advertisers.

Russell Arons

President, G4

 

John Fogelman

CEO, FactoryMade Ventures and Co-Founder, El Rey Network

 

Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age

12:10 p.m.

Delivering personalized experiences to streamers

presented by OneTrust PreferenceChoice

As companies build out OTT and CTV applications to meet consumer’s increasing digital demand for streaming content, it’s important to implement user-friendly privacy controls to capture, store and signal consent and preferences, creating a more personalized and engaging viewer experience.

Arshdeep Sood

Marketing Solutions Engineer, OneTrust PreferenceChoice

 

Interviewer: John Dioso

Studio 30 Editor, Ad Age

12:25 p.m.

How brands are innovating marketing in OTT

As streamers offer formats beyond the traditional commercial break, brands are exploring new ways to reach viewers. In July, Roku and Maker's Mark launched "The Show Next Door," a weekly, bourbon-infused talk show hosted by Randall Park. Executives from Roku Brand Studio, Maker's Mark and Starcom discuss what creative storytelling looks like as consumer viewing behaviors shift.

Josh Clark

Senior Brand Manager, Maker's Mark

 

Rachael Scholten

VP of Content, Starcom

 

Brian Toombs

Director and Head of Content for Roku Brand Studio, Roku

 

Moderator: Ethan Jakob Craft

Reporter, Ad Age

12:50 p.m.

Networking Break


2:00 p.m.

The role of brands in streaming audio

Streaming audio app Clubhouse gained momentum during COVID-19 lockdowns, when it built buzz as an invite-only forum for talking in groups. The startup, which opened its platform to the public in July, saw brands jump in, with marketers from IHOP, e.l.f. cosmetics and Burger King hosting chats earlier this year. Clubhouse's Maya Watson discusses how the streaming audio-only social space is evolving and what advertisers should know about reaching audiences in this medium.

Maya Watson

Head of Global Marketing, Clubhouse

 

Interviewer: Jeanine Poggi

Assistant Managing Editor, Ad Age

2:25 p.m.

Moving FAST

As the marketplace continues to expand, advertisers are seeing free ad-supported streaming TV as a part of their media mix. Executives chat about how brands can navigate this space, reach audiences through data and how OTT is being monetized.

Jason Kwong

Chief Strategy and Digital Officer, Redbox

 

Charlotte Maines

Director of Fire TV Advertising, Monetization and Engagement, Amazon

 

Nutti Thuwirat

Senior Director of Product Strategy, Vericast

 

Moderator: Garett Sloane

Reporter, Ad Age

2:50 p.m.

Navigating SVOD

The opportunities in streaming aren't just in ad-supported channels. In the non-ad supported platforms, marketers are experimenting with different ways to get their brand in front of viewers.

David Anderson

Co-Head of UTA Marketing, UTA

 

Elle Roth-Brunet

Entertainment and Marketing Partnerships Lead for Google Assistant, Google

 

Erin Schmidt

Chief Product Placement Officer, Brand Entertainment Network (BEN)

 

Sarah Schrode

Head of Branded Entertainment, General Motors

 

Moderator: Ethan Jakob Craft

Reporter, Ad Age

3:15 p.m.

The power of video advertising as a full-funnel marketing strategy

presented by Criteo

Streaming video allows advertisers to super-serve ads to a growing audience in a brand-safe environment. Leveraging the power of video advertising throughout the funnel will become an essential business strategy.

Rory Mitchell

Executive Managing Director of the Americas, Criteo

 

Interviewer: Loni Venti

Studio 30 Contributing Editor, Ad Age

3:25 p.m.

Reaching diverse audiences

As the call for more diverse creators and content continues, leaders from platforms dedicated to reaching multicultural audiences explore what their channels bring to the overall streaming landscape.

David Chu

Co-Founder and CEO, Digital Media Rights

 

DeShuna Elisa Spencer

Founder and CEO, KweliTV

 

Rafael Urbina

General Manager and Executive VP of AVOD Streaming, Univision Communications Inc., and CEO, VIX


Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age


3:50 p.m.

Closing remarks

 

Jeanine Poggi

Assistant Managing Editor, Ad Age

Agenda | Tuesday, May 24

All times in EDT

11:00 a.m. 

Welcome remarks

 

Jeanine Poggi

Editor, Ad Age

11:05 a.m. 

Industry interviews

Rita Ferro

President of Advertising Sales, Disney

 

Interviewer: Jeanine Poggi

Editor, Ad Age

11:25 a.m.

Everything everywhere all at once: The new TV

presented by Cadent

The TV industry is in the midst of an enormous transformation and convergence as linear merges with OTT and CTV, and true cross-screen measurement is still more aspiration than fixed destination. Cadent's Jim Tricarico joins Ad Age Studio 30's John Dioso to discuss the fragmented landscape and what it all means for advertisers in search of new currency for TV.

Jim Tricarico

President of Sales and Chief Revenue Officer, Cadent


Interviewer: John Dioso

Studio 30 Editor, Ad Age

11:40 a.m.

Industry interviews

Kim Kelleher

President of Commercial Revenue and Partnerships, AMC Networks

 

Interviewer: Catie Keck

Senior Reporter, Ad Age

11:55 a.m.

Break

1:00 p.m.

Diverse-owned media panel

Panelists examine what progress has been made in how advertisers are diversifying their media spend.

Lynnwood Bibbens

CEO and Founder, ReachTV

 

Aki Li

VP of Sales and Marketing, Crossings TV

 

Jessica Ricaurte

Chief Revenue Officer, Nuestra.tv

 

Moderator: Jeanine Poggi

Editor, Ad Age

1:20 p.m.

Connected TV and the evolution of audiences

presented by LG Ads

As the country moves towards the endemic phase of COVID, the migration from linear TV to streaming is a change that's here to stay. With the proliferation of content across multiple apps and streaming services, how can brands manage reach and optimize for frequency across linear and CTV? How can they measure true ROI and ensure their inventory partners are meeting viewability and fraud prevention standards, while maintaining consumer privacy?

Serge Matta

Head of Commercial, LG Ads Solutions


Interviewer: John Dioso

Studio 30 Editor, Ad Age

1:35 p.m.

Industry interviews

 

Donna Speciale

President of Advertising Sales and Marketing, TelevisaUnivision US

 

Interviewer: Jeanine Poggi

Editor, Ad Age

 

 

Peter Olson

President of Ad Sales, A+E Network

 

Interviewer: Catie Keck

Senior Reporter, Ad Age

 

 

Marianne Gambelli

President of Advertising Sales, Marketing and Brand Partnerships, Fox Corporation

 

Interviewer: Jeanine Poggi

Editor, Ad Age

2:30 p.m.

Programming ends

*Agenda subject to change

Agenda | Wednesday, May 25

All times in EDT

11:00 a.m. 

Welcome remarks

 

Jeanine Poggi

Editor, Ad Age

11:05 a.m. 

Industry interviews

Laura Molen

President of Advertising Sales and Partnerships, NBCUniversal

 

Interviewer: Jeanine Poggi

Editor, Ad Age

11:25 a.m.

How to supercharge strategy to achieve CTV's promise

presented by MNTN

Connected TV has forever changed the advertising landscape, but to make the most of the platform’s targeting, measurability and creative impact, strategy must be more than an afterthought. MNTN's Oliver Embry and Ad Age Studio 30's Natalie Zfat discuss how to build a results-oriented strategy, from combining media and creative, to innovative solutions that drive and measure better performance.

Oliver Embry

Director of Product Innovation, MNTN


Moderator: Natalie Zfat

Studio 30 Contributing Editor, Ad Age

11:40 a.m.

Industry interviews

Jon Steinlauf

Chief U.S. Advertising Sales Officer, Warner Bros. Discovery

 

Interviewer: Jeanine Poggi

Editor, Ad Age

11:55 a.m.

Break

1:00 p.m.

Industry interviews

Jo Ann Ross

President and Chief Advertising Revenue Officer, U.S. Advertising Sales, Paramount

 

Interviewer: Jeanine Poggi

Editor, Ad Age

 

 

Rob Tuck

Executive VP of National Sales, The CW

 

Interviewer: Catie Keck

Senior Reporter, Ad Age

1:35 p.m.

Advertisers on the future of measurement

Media executives from Unilever, Cadillac and Dentsu talk about where they see TV measurement heading, their concerns and their hopes. Topics include alternative deal currencies and going beyond counting eyeballs to measure engagement.

Melissa Grady Dias

Global Chief Marketing Officer, Cadillac

 

Joanne Leong

VP and Director of Global Partnerships, Dentsu

 

Rob Master

VP of Media and Marketing for North America, Unilever

 

Moderator: Jack Neff

Editor-at-Large, Ad Age

1:55 p.m.

Programming ends

*Agenda subject to change

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For more information, please email aaevents@adage.com.

To inquire about available sponsorship opportunities, email aasales@adage.com.

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MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

Lynnwood Bibbens

CEO and Founder, ReachTV

Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As CEO, Bibbens has taken a leadership role in identifying new markets and opportunities for the ReachTV Network, resulting in the Company’s seminal sales, distribution and partnership deals with world-class traditional and digital media and technology powerhouses. Bibbens has led the Company’s direction and growth from a national to an international network with a reach of over 100 Million viewers on the go.


Prior to ReachTV, Lynnwood developed solutions for the Media and Entertainment industry, integrating multiple dynamic content platforms that use proprietary technology that enabled top tier brands to better understand their clients. He has teamed up with syndication partners AOL, Yahoo, Google, Roku, Opera, XBox, Dish, Comcast, Verizon, Adobe, Scripps, and Amazon. Mr. Bibbens was the Producer and Executive Producer of "Celebrated" an Entertainment Bio series, culminating in 6 seasons which was sold in the US and around the globe. He has produced both daily and episodic Television focused on Entertainment, Sports, and News.


Earlier in his career Bibbens founded and sold several technology and e-commerce companies focused on computers and consumer electronics with combined Revenues eclipsing $2 Billion. He has the ability to foresee the needs of Manufacturers, Distributors, Brands, and Consumers and as such has formed long term relationships with corporations and investment banks such as Samsung, CBS, Toshiba, Verizon, Vizio, Amazon, Sun Trust Bank, Morgan Stanley, Guggenheim, and Comcast to name a few.


Lynnwood also sits on the board of Multiple firms both Public and Private along with being the Chairman of ReachTV. Mr. Bibbens appears regularly on TV, speaks at conferences, and is writing his first novel.

Sponsor speaker

Oliver Embry

Director of Product Innovation, MNTN

Oliver leads advertising product innovation at MNTN. He works closely with the product and customer teams to ensure that we are developing meaningful solutions that will resonate with current and future customers.


Prior to MNTN, Oliver founded Sebonac Consulting, a retail consultancy focused on developing and establishing new brand and commercial channels for its clients. Previous to that, Oliver worked at adidas, in online and offline retail strategy for the brand.

Rita Ferro

President of Advertising Sales, Disney

As President of Advertising Sales for Disney Media & Entertainment Distribution (DMED), Rita Ferro leads advertising sales for The Walt Disney Company's entertainment, news, sports and kids & family linear, digital TV ad-supported streaming and audio businesses: ABC Entertainment, ABC Daytime and ABC News; Disney Channels Worldwide; Disney+; ESPN Networks and ESPN+; Freeform; FX; Hulu; and National Geographic. She also leads the integrated sales team for Disney Digital, the Company’s online, mobile and social offerings. Additionally, Ferro directs political, and National TV and Regional Ad Sales for ABC’s eight owned local TV stations. She has been in this role since September 2018.


Under her leadership, Disney offers advertisers a one-stop approach to leverage the breadth of Disney’s portfolio and reach audiences across all of the Company’s media properties. Her direction has transformed Disney’s advertising strategy and influenced the industry at large – resulting in a consultative and insights-led sales approach that allows clients to drive maximum growth in their businesses. Across Disney’s robust portfolio of platforms, she champions advanced advertising and data science to push the boundaries of outcomes that marketers and advertisers can achieve in their campaigns.

Marianne Gambelli

President of Advertising Sales, Marketing and Brand Partnerships,

Fox Corporation

Marianne Gambelli serves as President of Advertising Sales, Marketing and Brand Partnerships for Fox Corporation. In this role, she oversees ad sales efforts across the company’s portfolio of brands and platforms, including FOX Entertainment, FOX Sports, FS1, FS2, FOX Deportes, FOX News Media, which includes FOX News Channel and FOX Business Network, as well as TUBI and TMZ.


Recognized by peers as a creative leader and trailblazer within the media and advertising industry, Ms. Gambelli has a successful history of furthering innovation and driving change in the ad marketplace.


Throughout her tenure at FOX, the ad sales teams continue to provide advertisers new and compelling ways to reach and connect with audiences. Additionally, she’s emphasized the necessity to improve the overall ad experience for both consumers and marketers.  This has led to the development of enhanced  emerging media strategies, the introduction and rollout of audience-based ad capabilities, the evolution of the divisions brand studios for content development, the establishment of cloud-based platforms, as well as other groundbreaking next-gen advertising resources. 


Under her leadership, FOX recorded unprecedented revenue during the 2021-22 upfront.  In 2020, the FOX Sports Ad Sales team delivered record-breaking revenue for FOX’s broadcast of Super Bowl LIV.


Before assuming her current role in March 2019, Ms. Gambelli served as President of Advertising Sales for FOX News Media.  During her tenure, FOX News Media experienced record years in advertising sales for both 2017 and 2018.


Throughout her career, she has developed and supported programs that mentor the next generation of leaders, as well as implementing initiatives that drive meaningful change and professional opportunities within the ad sales industry.  In 2020, Ms. Gambelli launched the FOX Ad Sales Diversity and Inclusion Council. The mission of the council is to further build and enhance the culture of inclusivity within FOX Ad Sales by focusing on recruitment, education, development, and retention. 


Prior to joining FOX News Media in May 2017, Ms. Gambelli served as Chief Investment Officer at Horizon Media where she managed its $7 billion investment portfolio. She was responsible for a team of over 350 general market investment specialists and actively developed key new business acquisitions across top tier brands.


Ms. Gambelli joined Horizon following a successful career at NBC Universal, where she held a variety of ascending leadership roles, including the position of President of Sales and Marketing. During her 22-year tenure at NBC, Ms. Gambelli oversaw partnerships and strategy across NBC’s News, Sports and Entertainment brands, optimizing its $7 billion in media investments. While at the company, she was a member of GE’s Women’s Network, served as a Division NBCUniversal Leader,  and was active in the company’s Commercial Leadership Program.


She began her professional media and advertising career on the agency side, working for Grey Advertising and Backer Spielvogel Bates.


Ms. Gambelli has been lauded with numerous professional awards during her distinguished career. Most recently, she was honored as an IRTS Hall of Mentorship honoree. In 2020 and 2021, she was named to the Adweek 50 list, which recognizes the top executives within the media and advertising industry.  Additionally, she’s been recognized with the Multichannel News Wonder Women award and named by Advertising Age as one of the 100 Most Influential Women in Advertising, among other industry honors.


Currently, she serves as Vice Chairman of the International Radio and Television Society (IRTS) Foundation.


Ms. Gambelli graduated from Pace University with a Bachelor of Business degree in Marketing. In 2016, she was awarded an Honorary Degree from Pace Pleasantville Chapter of Beta Gamma Sigma.

Melissa Grady Dias

Global Chief Marketing Officer, Cadillac

Melissa Grady Dias was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO, Melissa oversees strategic marketing for the Cadillac brand around the world. Under her leadership, Cadillac has embraced a data driven approach and launched the Make Your Way, We Have Your Back (COVID-19 response), and Never Stop Arriving brand campaigns.


She has in-depth expertise in performance marketing and technology, including new and emerging approaches, and has delivered keynote speeches at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events.


Melissa earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.

Kim Kelleher

President of Commercial Revenue and Partnerships, AMC Networks

Kim Kelleher is the President of Commercial Revenue and Partnerships for AMC Networks, responsible for the company’s consumer revenue inclusive of advertising, franchise, digital, gaming, commerce, licensing and merchandising across its linear television networks and digital distribution (O&O and partnerships).


Before joining AMC Networks in 2019, she was chief business officer for some of Conde Nast’s most prestigious brands, such as GQ, Wired, Glamour, Self and Teen Vogue, among others. Kelleher was appointed president of Say Media, after serving as worldwide publisher of Time and as vice president, publisher of Sports Illustrated. Additionally, she has represented Mademoiselle, Elle, Elle Décor, Mirabella and Teen.


Kelleher has been honored with many industry awards over the past 25 years of her career, most notably the American Advertising Federation’s Advertising Hall of Achievement and the Matrix Award from New York Women in Communications.


In addition to her professional success, Kelleher has been involved with numerous philanthropic initiatives. She is an active board member with the American Advertising Federation; Cancer and Careers, the charitable arm of Cosmetic Executive Women (CEW); New York Women in Communications; University of Wisconsin–Madison School of Journalism and Mass Communications; Ad Council and the International Radio & Television Society (IRTS) Foundation.

Joanne Leong

VP and Director of Global Partnerships, Dentsu

Joanne is a VP, Director on the Global Partnerships team at dentsu and is dedicated to creating market leading products and solutions through best-in-class strategic partnerships. As the lead for dentsu’s Attention Economy program, Joanne spearheads a market-leading research program with global forward-thinking researchers, tech companies, media owners, and dentsu clients that is aimed at developing attention-based capabilities and metrics to revolutionize the way the industry plans, measures, and buys media.


Joanne has 14 years of experience in the media industry with a strong focus on strategy, consumer insights, and communications planning, across various verticals including CPG, Telecom, and Finance.

Aki Li

VP Sales and Marketing, Crossings TV

Aki Li, an ambicultural marketer, compassionate story-teller and proactive solution seeker. With a M.A. in Public Relations from the University of Southern California, Mrs. Li has been an active marketing and sales professional at Crossings TV since 2013—a multiAsian TV network that provides comfort and empowerment to the Asian American community, and connects brands with this unique and highly valuable audience base.


Prior to joining Crossings TV, she had extensive experience working with overseas media and other entities as producer, public relations strategist, and business development specialist.

Rob Master

VP of Media and Marketing for North America, Unilever

Rob Master is Vice President of Vice President of Media and Marketing for North America at Unilever. He oversees a team responsible for media innovation, strategy and the development of integrated communication plans for all Unilever brands. Under Rob’s leadership Unilever has been recognized as Digital Marketer of the Year by Advertising Age, Media Client of the Year by Media Post and one of Fast Company’s Most Innovative Marketers.


Rob joined Unilever in 2002 as a brand marketer, managing a number of the company’s iconic brands, including Dove and Axe, and driving award-winning branding campaigns.


Prior to joining Unilever, Rob worked in brand marketing for PepsiCo’s Taco Bell and for various communication agencies, as well as two start-ups.


He holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis.

Sponsor speaker

Serge Matta

Head of Commercial, LG Ads Solutions

Serge Matta is the Head of Commercial at LG Ads Solutions. His expertise lies in leading sales teams across industries to meet revenue goals and creating strategic, symbiotic partnerships. Prior to joining LG Ads Solutions, Serge held multiple leadership positions at different companies—he was the CEO at comScore, President of Global Sales and Marketing at GroundTruth and CEO at video audience and content intelligence provider ICX Media. During his tenure at these companies, he helped grow the business and strengthen the sales force.


He completed his MBA at American University and currently lives in Vienna, Virginia.

Laura Molen

President of Advertising Sales and Partnerships, NBCUniversal

Laura Molen is President, Advertising Sales and Partnerships, NBCUniversal. In this role, Molen leads strategic agency relationships and oversees many key advertising sales initiatives for NBCUniversal across Entertainment, Hispanic, News, Peacock, Direct-to-Scale, and Syndication. In addition, she actively helps lead and support the division's efforts around Diversity, Equity and Inclusion. Molen reports to Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal.


Most recently, Molen was Executive Vice President, Lifestyle and Hispanic Advertising Sales, overseeing sales for broadcast network Telemundo, including its World Cup coverage, and leading cable networks Bravo, E! and Oxygen, among others. She joined the company in February 2013 as Executive Vice President, Cable Advertising Sales, NBCUniversal, overseeing sales of NBCUniversal’s impressive cable entertainment networks—including the No. 1 cable network USA, Syfy, E!, Esquire Network, Chiller, Cloo and WWE. 


From 2011-2013, Molen served as Executive Vice President of Network Sales for Univision Communications Inc. In this role, Molen led all advertising sales and marketing operations for Univision Network, TeleFuture Network and Univision Cable Networks, to an unprecedented approximately $2 billion in revenue.


Prior to joining Univision, Molen served as Senior Vice President, Strategic Partnerships for VH1 Ad Sales and Marketing at MTV Networks, a unit of Viacom. In that role, she led the network’s sales organization into cross-platform solutions and spearheaded strategies to bring advertisers into original programming. In 2010, Molen led VH1’s rebranding to advertisers and audiences, which resulted in one of the most successful upfronts in the network’s history. Molen was a 16-year veteran of Viacom and held several positions at VH1, Spike TV, UPN and Paramount Domestic Television.


Before Viacom, she held account executive positions at E! and Turner Broadcasting’s CNN/Headline News. She has also worked on the advertising agency side in buying roles at McCann Erickson and Grey Advertising. 


Molen is a passionate advocate for the accurate portrayal of women and girls in all media, and has done significant work around the ANA’s #SeeHer initiative since its inception. She also supports The Female Quotient, which supports advancing workplace equality and has served as an Advertising Women of New York mentor to many women in the industry throughout her career. Additionally, she mentors inner city youth in the Development School For Youth NYC where she has been honored for her work to break the cycle of poverty, and serves on the International Radio and Television Society (IRTS) Foundation board. Molen was named to Ad Age's 2020 Women to Watch list which spotlights executives in media, marketing and advertising who are reshaping the marketing landscape and lighting the way for other women to succeed. 


Laura is a graduate of the S. I. Newhouse School of Public Communications at Syracuse University.

Peter Olsen

President of Ad Sales, A+E Networks

Peter Olsen is President, Ad Sales, A+E Networks. In this role, Olsen oversees the entirety of Ad Sales for the media group that includes The HISTORY Channel, A&E, and Lifetime including Digital Ad Sales, Strategic Audience advertising solutions, and Content Partnerships across the portfolio of linear and non-linear brands.  He was promoted to this role in October 2014.  


Olsen has been an outspoken industry changemaker, leading A+E Networks in 2018 to be the first network group to guarantee against business outcomes. He has continued to challenge the industry to think differently about traditional demos, moving to shift to a Total Audience model which would better account all viewing and engagement across all platforms.  Previously Olsen served both as Senior Vice President and then Executive Vice President, Ad Sales, HISTORY/H2, also held similar role on A&E & Bio.  He joined A+E Networks in 2005.


Prior to this, Olsen served at Mediacom as EVP/Director of National Broadcast. He was named National Media Buyer of the Year by Ad Age’s Television Week in 2003. His prior experiences include sales positions at WSBK-TV Boston and within the Sports division at NBC.


Peter graduated with a B.S. degree in Industrial Engineering from the University of Massachusetts.

Jessica Ricaurte

Chief Revenue Officer, Nuestra.tv

Jessica is an industry veteran in the multicultural space with 18 years of experience. She possesses a unique mix of business development, product, creative, and storytelling skills and is hyper-focused on the multigenerational Hispanic market.


Prior to joining Adsmovil as a Chief Revenue officer, she led Yahoo's Diversity and Inclusion sales category.

Jo Ann Ross

President and Chief Advertising Revenue Officer, U.S. Advertising Sales, Paramount

Jo Ann Ross is President and Chief Advertising Revenue Officer of U.S. Advertising Sales at Paramount. In this role, Ross leads advertising sales for the company’s portfolio of iconic brands across all platforms—including BET, CBS Entertainment, CBS News, CBS Sports, Comedy Central, CMT, MTV, Nickelodeon, Paramount Network and Smithsonian—as well as its ad-supported streaming services Paramount+ and Pluto TV. Additionally, Ross oversees a robust suite of data-driven advertising capabilities and creative marketing solutions, including EyeQ—Paramount’s rapidly growing premium video advertising platform reaching 70 million monthly unique viewers.


An industry trailblazer, Ross is the longest-tenured sales head in broadcast television and the first woman to ever serve as sales chief of a broadcast network. She’s worked in various roles across the company for over three decades and has strong relationships with the world’s biggest advertisers and agencies.


Ross was promoted to her current role in December 2019 following the close of the merger between CBS Corporation and Viacom. Prior to that, she served as CBS’ President and Chief Advertising Revenue Officer since August 2017, where she was responsible for overseeing CBS’ multiplatform advertising sales effort. Ross previously served as President, Network Sales, CBS Television Network since October 2002, responsible for overseeing all sales for CBS Entertainment, Sports, Daytime, News and Late Night.


Before being named president of the CBS sales division, Ross served as Executive Vice President of Sales from September 1998 to October 2002, where she oversaw all sales for CBS’ primetime schedule. She also played a major role in creating new ways to sell Network programming, including reality, scripted, news and late-night genres. She joined CBS in 1992 as Vice President of Olympic Sales, in charge of Network sales for the Lillehammer Winter Olympics in 1994 and the Nagano Winter Olympics in 1998.


Prior to joining CBS, Ross was with the ABC Network for three years, where she sold daytime before being named a Prime Account Executive. Before that, Ross worked at the media buying firm Bozell, starting as an assistant buyer and working her way up to Senior Vice President, where she ran the network buying department.


Ross has been honored with notable industry accolades throughout the course of her career, including recognition on the annual Adweek50 list, The Hollywood Reporter’s “100 Most Powerful Women in Entertainment,” AdAge’s “Media Mavens,” Multichannel News’ “Wonder Women,” The Gracies Leadership Award from the Alliance of Women in Media, IRTS’ “Hall of Mentorship,” Variety’s “Women’s Impact Report” and Women in Sports and Entertainment’s “Woman of the Year” award, among others.

Donna Speciale

President of Advertising Sales and Marketing, TelevisaUnivision US

Donna Speciale is President of TelevisaUnivision US, Advertising Sales and Marketing, the world’s leading Spanish-language media and content company, where she leads the expansion and advancement of Univision’s offering for advertisers. A leading innovator in the modern advertising industry, Speciale is tasked with showcasing Univision’s unique value proposition for advertisers and helping those partners realize the growth potential of engaging Hispanic consumers. She also ensures Univision continues to serve as a trusted partner to the advertising and marketing community by implementing advanced ad sales innovations and providing advertisers new and compelling ways of reaching consumers.


In her role, Speciale oversees Univision’s go-to-market ad sales strategy for the Company’s multiplatform portfolio, which includes Univision’s top-rated Spanish-language broadcast and cable networks, plus the company’s new streaming platform ViX,  he first large-scale streaming service to exclusively serve the Spanish-speaking world, and its robust digital business with Univision.com. A trailblazer known for transforming advertising and a pioneering leader in the early days of advanced television advertising, Speciale has emphasized the need for marketers to shift investment into audience-based ad capabilities, harness a company’s suite of brand studios for content development and improve the overall ad experience on TV for consumers.


Speciale has served as an industry leader in the evolution of television advertising with an extensive knowledge of sales optimization for over two decades, a critical asset as Univision seeks to expand its portfolio of advertising products with innovative offerings to connect viewers and advertisers. Prior to joining Univision, she served as President of Advertising Sales at WarnerMedia where she helped establish the groundbreaking launch of OpenAP, the first open platform for TV advertisers to reach audiences across publishers. Prior to joining WarnerMedia, she was president of investment, activation and agency operations at MediaVest Worldwide, overseeing the agency’s integrated digital, broadcast, print and out-of-home practice. Earlier in her career she held senior roles at WPP's Mediacom.


Highly admired in the industry, Speciale has been lauded with numerous accolades throughout her distinguished career. She was named one of Adweek’s Top 50 Most Indispensable Executives for several consecutive years and inducted into Broadcasting & Cable’s Hall of Fame in 2015. Speciale has been named to Variety’s New York Impact Report and is recognized regularly by leading publications including AdAge, Multichannel News and Adweek. Speciale has also been honored by Advertising Women of New York as an “Advertising Woman of the Year” and received both its “Impact Award” and “Working Woman Award.” She received the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation in 2014.


Speciale currently serves on the Board of Directors for National CineMedia and is a member of PTTOW! and the Video Advertising Bureau (VAB). She also is a corporate supporter and active member of She Runs It, as well as an advisor for Home From College and The Forem.

 

A graduate of Bryant University, Speciale is now an empty nester residing in NY with her husband Gary. Her son Jonathan, a Syracuse Graduate, is now an architect and her daughter Devon, a USC Graduate, works at Snapchat.

Jon Steinlauf

Chief U.S. Advertising Sales Officer, Warner Bros. Discovery,

 Jon Steinlauf serves as Chief U.S. Advertising Sales Officer, Warner Bros. Discovery. 


Steinlauf most recently served as Chief U.S. Advertising Sales Officer at Discovery, Inc., where he managed sales, developed new and convergent revenue streams, as well as overseeing research, marketing and branded entertainment, pricing and planning, and inventory control. Prior to joining Discovery in 2018, Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale cable network group and having the most engaged viewers in all of cable. Steinlauf also served as Vice President of Advertising Sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and Director of Advertising Sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam.


Steinlauf has been named six times to Adweek’s “Adweek 50,” an honor that the publication bestows on the top business leaders in advertising and media. He has also been honored by Cablefax’s “Cablefax 100,” which salutes the most influential executives and power players in television. In 2013, Broadcasting and Cable honored Steinlauf in its cover story on the media industry’s “next wave of leaders.” He also earned the National Television Ad Sales Executive of the Year Award given by the Myers Report in 2007. Steinlauf is a graduate of Duke University.

Sponsor speaker

Jim Tricarico

Chief Revenue Officer and President of Sales, Cadent

Jim is chief revenue officer and president of sales at Cadent. Jim brings more than three decades of media sales and management experience to Cadent, previously serving 12 years at Nickelodeon Networks—most recently as executive VP of sales and marketing, leading television ad sales for Nickelodeon, Nick@Nite, Nick Jr., TeenNick, Nicktoons Network and its video-on-demand offerings. Prior to this, Jim was chief revenue officer at Screenvision, and he has held senior sales management positions at such media organizations as The New York Times, Dow Jones and Barron’s.

Rob Tuck

Executive VP of National Sales, The CW

 Rob Tuck was named Executive Vice President, National Sales, The CW, in 2008, and leads all of the network’s sales and advertising.  Tuck reports directly to Mark Pedowitz, President, The CW. Based in New York City, he manages The CW’s sales forces in New York, Los Angeles and Chicago.


In this role, Tuck oversees all of The CW’s multi-platform national sales efforts for all CW and CW Seed program offerings.  This includes the network’s broadcast primetime advertising, as well as all digital and OTT sales platforms.  Under Tuck, The CW has been a leader in the industry in digital sales, implementing its breakthrough convergence sales strategy in 2010, which was widely embraced by both advertisers and viewers.  Convergence also introduced a new methodology for measuring online viewership, which worked within the existing television investment model for advertisers.


Previously, Tuck served as Executive Vice President, Sales and Planning, The CW since 2006. Prior to The CW, Tuck had been Senior Vice President, National Sales, The WB since 2002. He joined the The WB in 1995 during its first broadcast season, rising through the ranks serving as Vice President of East Coast Sales, Vice President of Western Sales, and Vice President of Pricing.


Before joining The WB, Tuck served as Group Director of National Broadcast at TeleVest (now MediaVest), and as a research manager for MMT.


Tuck earned his bachelor of science from State University of New York at Stony Brook. 

Jeanine Poggi

Editor, Ad Age

Jeanine Poggi oversees Ad Age’s technology and media coverage, as well as the publication’s strategy for new editorial products. She also hosts Ad Age’s Remotely video series and leads Super Bowl coverage. Jeanine joined Ad Age in 2012 as a TV reporter, following stints covering the retail and media worlds for WWD, Forbes and TheStreet.

John Dioso

Studio 30 Editor, Ad Age

John Dioso has been the Editor of Ad Age Studio 30, the creative content arm of Ad Age, since August 2018. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with its audience.


During his career, Dioso has overseen some of the most popular and celebrated media brands in the world, including Cosmopolitan, Rolling Stone, Glamour, Martha Stewart Living and Us Weekly. As Executive Managing Editor of Cosmopolitan, his management of the editorial team helped lead the magazine to the first National Magazine Award in its history.

Before that, Dioso was the longtime Deputy Managing Editor of Rolling Stone. During his tenure, Rolling Stone won numerous awards, including the 2007 National Magazine Award for General Excellence. In 2010, he edited Rolling Stone’’s best-selling special issue “The Beatles: 100 Greatest Songs.”


Dioso lives in Brooklyn with his wife, cat, and way too many guitars. They have three daughters.

Garett Sloane

Reporter, Ad Age

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.

Jack Neff

Editor-at-Large, Ad Age

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Catie Keck

Senior Reporter, Ad Age

Catie Keck is a senior TV reporter at Ad Age. Previously, she was a staff reporter at The Verge and Gizmodo covering the tech and streaming spaces.

Erika Wheless

Reporter, Ad Age

Erika Wheless is a technology reporter covering social media platforms, influencers, and esports. She was previously the e-commerce reporter for Digiday, and is a graduate of the Craig Newmark Graduate School of Journalism.

Natalie Zfat

Studio 30 Contributing Editor, Ad Age

Natalie Zfat is a social media entrepreneur and Ad Age Contributing Editor who has partnered with some of the most iconic brands in the world, including Facebook, Samsung, LinkedIn and American Express. Zfat's beloved social media community of 150K+ followers are dreamers, doers and entrepreneurs, from college students to CEOs.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast and digital media—our technology improves efficiencies and boosts the results of linear, addressable and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

MNTN

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

Voice

Voice is an NFT platform that is carbon neutral, easy to use and multi-chain compatible. At Voice, we believe that NFT technology will change the internet by introducing verified ownership to our digital world. We’re building a way for creators and communities to be rewarded for their engagement–the way it should be. 

CRITEO

Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising. Criteo’s 2,700 team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.

LG Ads

LG Ads combines massive-scale cross-screen TV and video inventory with advanced, real-time linear and streaming TV analytics into a simple, unified platform for marketers wanting to optimize reach, frequency, and business KPI’s for their campaigns.


https://lgads.tv/

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. OneTrust PreferenceChoice is the #1 CMP (according to  Kevel) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor.  

 

OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 10,000 customers and powered by 150 awarded patents.  

 

To learn more, visit PreferenceChoice.com or connect on LinkedIn. 

TransUnion

TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.

VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions–including Illumis, Household Connect, Valassis Consumer Graph, and Harland Clarke ChecksC—are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

STUDENT BEANS

Student Beans creates lasting relationships between Gen Z and brands. Our suite of solutions help brands to find, attract, engage and convert verified students. And that’s just the start. Our extensive network of global media touchpoints, along with our conversion optimization tools, drive repeat purchases, building the habits that turn Gen Z into your lifelong customers. We connect over 169 million students and support over 1000 brands including KFC, Google and Gymshark.


Want to find out more? Head over to partner.studentbeans.com.

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

MNTN

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

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